Privacy policy

Privacy Policy

BritWear 151 Curtain Road, Shoreditch, London, EC2A 3QE, United Kingdom Customer Service: contact@britwear.shop

Last updated: 18 July 2026

BritWear ("we," "us," "our") respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains what information we collect when you visit or shop at britwear.shop (the "Site"), how we use it, who we share it with, and the rights you have over your data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Site or placing an order with us, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

BritWear is the data controller responsible for your personal data. If you have any questions about this policy or how we handle your data, you can reach us at:

Email: contact@britwear.shop Address: 151 Curtain Road, Shoreditch, London, EC2A 3QE, United Kingdom

2. Information We Collect

We collect personal data in a few different ways:

2.1 Information You Provide to Us

Contact details: name, email address, phone number, billing and shipping address
Order information: items purchased, order history, payment confirmation (note: full card details are processed securely by our payment provider and are never stored on our servers)
Account information: if you create an account, your login credentials and saved preferences
Communications: any information you share with us via email, contact forms, or customer service enquiries

2.2 Information Collected Automatically

When you browse our Site, we automatically collect certain technical information, including:

IP address and approximate location
Browser type and version, device type, and operating system
Pages viewed, time spent on the Site, referring/exit pages
Cookies and similar tracking technologies (see Section 6 below)

2.3 Information from Third Parties

We may receive information about you from third-party services we use to operate our Site, such as our e-commerce platform, payment processors, marketing tools, and analytics providers.

3. How We Use Your Information

We use the personal data we collect for the following purposes:

Purpose	Examples
Order fulfilment	Processing payments, shipping orders, providing order confirmations and tracking
Customer service	Responding to enquiries, handling returns, refunds, and complaints
Account management	Creating and maintaining your account, if applicable
Marketing	Sending newsletters, promotions, and product updates (only with your consent, where required)
Site improvement	Analysing browsing behaviour to improve our Site's functionality and user experience
Fraud prevention	Detecting and preventing fraudulent transactions and misuse of our Site
Legal compliance	Meeting our obligations under tax, accounting, and consumer protection law

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your personal data:

Contractual necessity — to process and fulfil your orders
Consent — for marketing communications and non-essential cookies, which you can withdraw at any time
Legitimate interests — to improve our Site, prevent fraud, and operate our business, provided this doesn't override your fundamental rights
Legal obligation — to comply with tax, accounting, and other regulatory requirements

5. Who We Share Your Information With

We do not sell your personal data. We may share your information with trusted third parties who help us operate our business, including:

Payment processors — to securely process your payments
Shipping and logistics providers — to deliver your orders
E-commerce and IT service providers — to host and maintain our Site
Marketing and analytics platforms — to understand Site usage and deliver relevant communications (where you've consented)
Professional advisors and authorities — where required by law, such as tax authorities or law enforcement

All third parties are required to handle your data securely and only use it for the purposes we've specified.

6. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to:

Keep your cart and checkout session working properly
Remember your preferences
Analyse Site traffic and performance
Deliver relevant advertising (with your consent)

You can control or disable cookies through your browser settings or via our cookie consent banner when you first visit the Site. Please note that disabling certain cookies may affect the functionality of our Site.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, including:

Order and transaction data — for as long as required for accounting, tax, and legal purposes (typically up to 6 years under UK law)
Account data — for as long as your account remains active, or until you request deletion
Marketing data — until you withdraw your consent or unsubscribe

8. International Data Transfers

Some of our third-party service providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your personal data in line with UK GDPR requirements.

9. Data Security

We take the security of your personal data seriously and use appropriate technical and organisational measures — including encryption, secure servers, and restricted access — to protect it against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right to access — request a copy of the personal data we hold about you
Right to rectification — request correction of inaccurate or incomplete data
Right to erasure — request deletion of your personal data, subject to certain exceptions
Right to restrict processing — request that we limit how we use your data
Right to data portability — request your data in a structured, machine-readable format
Right to object — object to processing based on legitimate interests or for direct marketing
Right to withdraw consent — withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at contact@britwear.shop. We will respond to your request within one month, as required by law.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data has been handled unlawfully:

Website: ico.org.uk Helpline: 0303 123 1113

11. Children's Privacy

Our Site is not intended for children under the age of 16, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us so we can remove it.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their privacy policies before providing any personal data.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.